Advisory
I advise selectively alongside my operating work and accept only a small number of engagements where I can be genuinely useful. Founders, operators, and investors usually come with a product, market, business-model, or capital decision. I identify the real constraint, test the assumptions, and turn the ambiguity into a clear course of action.
Who this is for
What I do
Technology and product strategy
I help teams decide what technology should enable, what should be built now, and what complexity can wait. The work connects product choices to customer behaviour, operating reality, distribution, and the economics of the business.
Business model clarity
I catch the gaps founders cannot see from inside the business. Unit economics that hold at the aggregate and break at the segment. Revenue that looks like profit. The wrong problem being solved very well.
Fundraising narrative
Capital moves on conviction. I help founders find the true thesis buried under the pitch they rehearsed, then rebuild the documentation around it. Not to sound good. To say something true that investors can act on.
Distribution and market structure
I help founders and operators design routes to market around real customer behaviour, channel economics, local incentives, and the gap between how a market appears in reports and how it works on the ground.
Ways to work together
Working session
A focused 60-minute review of one decision, document, market question, or operating problem. You leave with the gaps, the decision, and the next actions.
Advisory sprint
A defined engagement for a business model, fundraising narrative, distribution strategy, or investment question. Scope, outputs, timing, and fee are agreed before work begins.
Ongoing counsel
Selective support for founders, operators, and investors who need a consistent practitioner in the room as decisions compound.
Fees are quoted against the scope before you commit. No open-ended engagement begins without a written outcome, timeline, and price.
Practitioner experience
My advice comes from building, not commentary. At Prembly, I co-founded and continue to build trust infrastructure used by businesses to verify customers, manage compliance, and reduce fraud. Before Prembly, I helped build the distribution network at Moniepoint behind billions of dollars in transactions across Africa.
I have also worked with founders across sectors including cross-border finance, mobility, and insurance, helping them sharpen technology and product choices, distribution, positioning, and capital decisions. The advisory work applies that operating range to a specific decision in your business or investment process.
How to start
The introductory call is free and lasts 15 minutes. It is a short conversation to establish fit, not an advisory working session. If you are reaching out cold, send a brief note first with what you are building, the specific problem, and who you are.